Iker Fernandez - Product Designer

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iker.design

Hi, I'm Iker, a Lead Product Designer based in Barcelona, currently working at Zapier.

I've worked with some amazing companies like Typeform, Dribbble, Sage, Softr, and Payfit.

Payfit, a cloud-based HR solution, has redesigned one of its key verticals: the Time and Attendance module. This project aims to create a new design that improves activation, user satisfaction, and revenue impact. The case study covers research, scoping, team leading, and UI Design.

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Softr – Workspaces

Softr users had difficulties with project organization. We implemented Workspaces for easier app management. This case study outlines how we solved these issues, focusing on integrating it into the product experience and Design System.

Softr users had difficulties with project organization. We implemented Workspaces for easier app management. This case study outlines how we solved these issues.

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Typeform – Mobile

Typeform, a SaaS product known for its innovative user experience, is used by thousands of users and companies. However, the mobile product experience for users creating forms and checking results was non-existent. Discover how we revamped the entire platform for improved accessibility.

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Softr – Apricot DS and Blocks

Softr enables users to build dynamic web apps using pre-built blocks. We developed Apricot, a new design system for these blocks, as well as redesigned those blocks. Its unique feature is its flexibility, which allows user customization while ensuring high design quality standards through dynamic tokens and styles, with dedicated native features per breakpoint.

About me

Hi! My name is Iker Fernandez and I design meaningful products and lead design teams. I am passionate about interface design, user-centricity, product strategy, and design-culture development. With over 10 years of experience, I have designed products such as Typeform, Payfit, and Softr. I have also led teams and mentored students at Dribbble.

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